The Asian Today publication and exclusive venue and event management company Monsoon Venue Group (MVG), have joined forces to launch the first Midlands Asian Wedding Awards (MAWA).
The prestigious awards ceremony will take place at the VOX Conference Centre, Resorts World Birmingham, on the 28th October 2016, and will bring together leading Asian wedding suppliers from across the Midlands to recognise and celebrate the local businesses making a difference to this growing industry.
Asian weddings are big business in the UK with the cost of an Asian wedding doubling the amount of a typical British wedding. Latest figures show the UK Asian wedding market is worth £300m, and rising.
Businesses based in the Midlands have been capitalising on the growing Asian wedding market for a number of years, with thousands of people travelling to the heart of the country every year to shop for their big day for everything from bridal wear to wedding stationary.
Co-Editor of The Asian Today, Anita Chumber, said: “We are really excited to be launching the first Midlands based awards ceremony to celebrate the Asian wedding market. The Midlands is home to hundreds of businesses operating in this multi-million pound industry, working nationally and overseas. We wanted to create a platform to recognise the excellent work these businesses are doing and celebrate the growth of the Asian wedding market over the years.”
Director of MVG, a specialist Asian events and venue management company, Pav Shergill, added: “Asian weddings are huge family affairs, renowned for their expense and extravagance. It is a very niche market dictated by traditions and customs across a range of Religions, castes and backgrounds.
“Suppliers working in this industry have to have a strong cultural understanding of the various customer groups and be able to fulfill the diverse needs of its communities.
“The Asian Wedding Industry is a challenging and rewarding industry to work in, and we wanted to make sure the people behind the scenes bringing these events to life are recognised for their hard work and creativity.”