East End Foods PLC Announced as Headline Sponsor for MAWA

The Midland Asian Wedding Awards (MAWA) are proud to announce East End Foods plc. as the headline sponsor for the prestigious event, taking place on Friday 28th October 2016 @ The Vox Conference Centre, Resorts World Birmingham.

MAWA was launched earlier this year by The Asian Today publication and exclusive venue and event management company Monsoon Venue Group (MVG) to recognise and celebrate the leading Asian wedding suppliers working across the West and East Midlands.

Established over four decades ago, East End Foods have played an integral part in supporting local Asian businesses over the years. When presented with the opportunity to get involved with MAWA, Commercial Director Paul Deep was keen to show East End’s support for businesses working in the Asian wedding industry – many of which are or have been customers of the spice giant.

Commenting on the partnership Paul said: “We are proud to be part of the Midlands first Asian Wedding Awards, recognising the substantial contribution local businesses are making to the growing Asian wedding market.”

Director of MVG Pav Shergill added “We are really excited to have East End Foods on board as our headline sponsor. They not only bring with them a wealth of experience in business, but also understand the diversity of our Asian culture. Their involvement will not only add value to MAWA but will be a great opportunity for suppliers to network with one of the most successful businesses in the Midlands.”

Joining East End with their support for MAWA are local law firm Ravi Dhillon and Hayer Solicitors (RDH). Based in the heart of Birmingham, RDH have been providing businesses with legal advice and support for over eight years. Specialist in Employment, Contract and Immigration Law – RDH have supported a number of companies get their businesses off the ground, understanding the unique cultural challenges businesses operating within the Asian culture face today.

Asian weddings are big business in the UK with the average cost of an Asian wedding doubling the amount of a typical British wedding. Latest figures show the UK Asian wedding market is worth approx. £300m per annum, and rising.

The black-tie event will start with a drinks reception hosted by Crush cocktails, one of the leading providers of mobile bars for any event, followed by the esteemed awards ceremony and a three course meal.

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